Over the past year, market leaders adapted noticeably because of competitive pressure. This evolution demonstrates the importance of adapting quickly in an increasingly dynamic competitive arena.

One key insight emerges from our reporting: what worked yesterday often fails today or tomorrow.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

What traditional thinkers underestimated is the speed of change. From limited pilots, the industry has seen significant growth throughout the entire market.

Key Insights

• Industry guidelines are transforming how organizations approach data privacy.
• Conventional wisdom regarding security require comprehensive reconsideration.
• Focus on capability building is likely to prove more valuable than adopting the latest platforms.